It seems to me Instagram is starting to become that unstoppable Marvel Comics universe “Apocalypse“-like killing machine in social sharing. Attention-grabbing photos put together with image-enhancing features, paired with valuable content your followers eat up every day. Adding 15 seconds-or-less video to its sharing options, despite a few initial gripes here and there, hasn’t stopped its popularity.
And now, even those features aren’t filling the quota on what they want to do. Instagram has now invaded the photo sharing market currently dominated by SnapChat with private “Instagram Direct”. I can’t imagine Instagram won’t be taking an apocalyptic bite into SnapChat’s screen time in the near future.
Hindsight of course is 20/20, but who thinks SnapChat should have grabbed that billion Facebook threw at them? Take a look at the video then tell me what you think of Instagram’s new toy in the comments below!